There's value in data. It's our job to extract that value by transforming that raw data into helpful information. Dennis Witte (VP of Administration, Concordia University - Chicago), Kendall St. Haillaire (Virtual Campus Administrative Director, Indian River State College), and John Fritz (Asst VP for Instructional Technology, University of Maryland, Baltimore County) talk about how support from Blackboard Analytics has helped to improve the human decision-making process.