Italy

Giuseppe Fattori, one of ESMA’s recently elected board members, has contributed a chapter on Social Media and Health Promotion for the recently published  book ‘Ethical Approaches to Marketing’.  This book seeks to demonstrate the potential for marketing and marketeers to make important contributions “on the side of the angels”.

Ireland

The Whitaker Institute in Galway has been holding a serious of webinars to celebrate the 50^th anniversary of the publication of Kotler and Zaltman’s seminal social marketing paper. The final webinar takes place on Friday 19^th November and will feature two presentations:

• ‘Arise Social Marketers, Planet Earth Needs You’by Professor Gerard Hastings
• ‘Covid and social marketing, this much I know’ by Professor Alan Tapp.

If you miss this webinar or want to view the others in the series, please visit Whitaker Institute’s YouTube channel.

Some useful links

Here are some useful links to a range of European Social Marketing institutes.

• Portugal: Marketing Social Portugal http://marketingsocialportugal.net/
• France: Institut du Marketing Accueil - Institut du Marketing Social
• Italy : Coordinamento Nazionale Marketing Social https://marketingsociale.net/
• Greece : Social Marketing Behavior Change Institute SMBC Institute – Social Marketing & Behavior Change (social-marketing.gr)

On the 8th November, the iSMA, ESMA and other affiliated global social marketing associations, launched a high quality, low-cost introduction to Social Marketing course that reflects their endorsed concepts of social marketing and their application in a global context.

The course is delivered as a set of high-quality recorded presenter inputs combined with live Q&A sessions.

The three sessions cover:

• The importance of adopting a citizen-centric policy and programme development and how Social Marketing can enable and enhance its delivery.
• What Social Marketing is, its core principle and its key concepts.
• The Social Marketing planning process and evaluation.

The course has been designed to appeal to a global audience with content focused on the application of social marketing in a broad range of fields including health, environment, social justice and social development reflecting the United Nations SDG’s.

Course fees have been designed to make the course accessible to a world-wide audience.

For information on the course and details of how to register, please check out the iSMA training page here.

• Social norms aimed at improving road safety: designing effective behaviour change campaigns
• Designing and implementing campaigns in support of vaccination efforts to prevent and reduce the spread of COVID-19
• Strategies for companies: Designing and implementing campaigns in support of vaccination efforts to prevent and reduce the spread of COVID-19

The 9th Annual SPARKS conference will be held virtually over the course of two days on Monday, December 6th and Tuesday, December 7th.

This year, social marketing experts from across the Pacific Northwest will speak on behaviour change related to some of the most urgent issues we face; discussing topics of public health, injury prevention, environmental health and protection, and community well-being. Early Bird discounted registration is open until 11:59pm, November 5th. Reserve your spot now!

Registration covers the entire two-day online event from 9am-1pm on December 6th and 7th.

Each day will include:

• Live 20-minute presentations, with follow-up Q&A sessions
• Networking "lunch" with an expert (no additional charge)
• Time to network with others
• Chances to win industry specific books

1. People & wellbeing
2. Systems and policy
3. Environment & sustainability
4. Future direction

The XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) will be held in Braga, at the University of Minho (Portugal), on the 7th and 8th of July 2022. Beatriz Casais (one of the ESMA Board members) and Ana Maria Soares (University of Minho) are co-chairing this academic congress.

This edition’s main theme is ‘uniting marketing efforts for the common good: a challenge for four sectors’. Please consider submit your research on the topic of public and nonprofit marketing by 19 March 2022 for peer review.

You can find all the information about the event, the venue, registration and publication opportunities on the website of the congress.

We look forward to seeing you in Braga (Portugal) next July, for discussion about public and nonprofit marketing. Further, we kindly ask you to share this information with any other scholars of your network with research in the field.

For any additional information or question, please contact the co-chairs/local committee of IAPNM 2022.