I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.
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onto Content curation trends |
Interesting analysis shows very few people read articles completely online (but maybe it's the same offline and we just don't measure it). We scan, we skip, we browse but we rarely read.
Of course this means a lot with regards to content and web page design. But it also means that we as curators have a responsibility to bring enough context and meaning to convince our readers that a curated article or video is worth 1-3 minutes of their time. We live in the attention economy and our readers' minutes are precious.
Kudos to Brian Yanish for made me discover that great analysis as well as another great curator - Peg Corwin - in the process. Thanks!