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Ever since OpenAI’s ChatGPT launched on November 30, 2022, it has compelled pretty much everyone to tinker around with it and regale their near and dear ones with its impressive capabilities. Around February of this year, ChatGPT set the record for being the fastest-growing consumer application in history, having reached a staggering 100 million monthly active users merely a couple of months post its launch- a resounding testimony to its efficiency at capturing imaginations at large. While admittedly generative AI tools are still at a nascent stage, the immense possibilities that they pack have urged businesses, small, medium, and large, to incorporate it into their email copywriting scheme of things.
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Reaching out to younger audiences If you want to achieve content optimization with young audiences, then it shouldn’t be too surprising that interactive content is a key component. With TikTok, Instagram, Snapchat and the like rife among the youth of today, a newspaper ad in black and white that your grandmother might have spotted when she was looking for garden center deals ain’t gonna cut it.
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Discover everything you need to know about AI in education in 2023, including tools and strategies for integrating AI in the classroom.
Via Nik Peachey, michel verstrepen
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For owners of Sinclair ZX Spectrum computers in the ‘80s, few games were more desirable than Matthew Smith’s Manic Miner. It is very much a classic and has official and unofficial ports available for just about every console and computer released since. There was even a port made for Microsoft’s Zune MP3 player. And now you can play it on an Arduino UNO thanks to Scott Porter’s custom game engine and port. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=ARDUINO
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In 1996, Bill Gates wrote an essay entitled “Content is King” where he stated:
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
That maxim is as true, if not truer, today than it was in 1996. In the intervening 27 years, the internet has expanded dramatically, and we have seen the rapid growth of social media, ecommerce, and other content-focused ventures. In fact, there are now 5.1 billion internet users and over 1.8 billion website users can access. In the last decade, social media platforms and apps have rocketed in popularity across all groups in society. Smartphones have made it possible for the average person to access the web almost constantly. Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com/?s=curation https://gustmees.wordpress.com/?s=blogging https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/ https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO
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Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are:
The leads you attract aren’t very interested in your offer.
You aren’t generating enough traffic to your opt-in pages.
Refining your content marketing strategy can be the best way to address both of these problems. Here are some ways content can push your list building strategy into overdrive.
Build a personal brand
Why do people subscribe to your email list? It’s not necessarily because they think you will give them free stuff but rather VALUE. Depending on your business, that value may come in the form of monetary discounts or insight to help them in some way. Building your personal brand gives people the confidence to know that you are knowledgeable in a specific area and that there’s value in subscribing to your email list.
Find social platform. Are you a chef? You should be creating amazing Instagram posts of your food. Motivational speaker? Facebook videos should be your daily activity. Digital marketer? I should already be in your funnel.
Collaborate with other personal brands. While you’re making a name for yourself it’s critically important to collaborate with other personal brands to expedite your follower growth. Identify thought leaders in your space and create content together. If you’re a digital marketer, that could mean going on their podcast to share insights from recent campaigns that their audience will find valuable.
Read more in the article...
Learn more / En savoir plus / Mehr erfahren:
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press
https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/