The reality? The vast majority of consumers aren't there yet, don't know or care about VR, and won't know or care in 2016 unless they are hardcore gamers. And only a few forward-looking enterprises -digital predators - are experimenting with VR in effective ways today.
Via Gary Hayes
Until developers can identify and DESIGN FOR the fundamental psychological goals (social connection, mastery and control) that drive the value proposition for most consumers, VR will be relegated to niche markets, such as hardcore gamers. VR developers face both physical and psychological challenges in figuring out the magic ingredients that can make this happen. They need #mediapsych to understand the cognitive and instinctive (neuro) human responses to media experience--the multi-levels of 'why' behind the technology.