Social media publishing and curation
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A 3-step process to amplify your social media publishing

Simple truth: the key to successful social media publishing is not just about publishing great content but also having people re-share it. Mobilizing your team and brand advocates around the content you share should therefore be your first priority after hitting publish. But how can you make sure they don't miss your content when you start scaling up your publishing efforts? 

Here's a simple 3-step process to do so.

Guillaume Decugis's insight:

Did you know that by combining Scoop.it cross-posting and email newsletter capabilities, you could optimize your workflow for getting your co-workers or advocate to reshare your social media content?

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Social Listening: The 6 Most Important Social Data Sources for Global Brands

Social Listening: The 6 Most Important Social Data Sources for Global Brands | Social media publishing and curation | Scoop.it
Smart brands recognize social media as a goldmine for real-time consumer insights. The tricky part is managing all that data. That’s why we need good data sources and coverage. So to help, here are the 6 most important social data sources, and the brands they matter most to.
Guillaume Decugis's insight:

And more importantly, what type of data you can access for each of them. 

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Facebook is not going to separate publishers into their own News Feed

Facebook is not going to separate publishers into their own News Feed | Social media publishing and curation | Scoop.it
Facebook has ended a test that put publishers in one feed and friends in another.
Guillaume Decugis's insight:
So it seems that as Facebook users, we just want one unique stream. This is likely to drive further decline in organic reach as this one newsfeed is coveted by publishers, brands and friend. For marketers this probably means the competition to get their content seen is not going away.
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How to Extend the Life of Your Content on Social Media

How to Extend the Life of Your Content on Social Media | Social media publishing and curation | Scoop.it

Wish you didn't have to keep creating new content? Discover how to get more value out of your social media content.

Guillaume Decugis's insight:

A good recap on Social Media Examiner of what it takes to get engagement from social media with your content.


 


With information overload, it's no longer possible to expect a high reach from each of your social media post. While getting 15-20% reach or more was possible years ago, today you're lucky if 5% of your Facebook fans see a post from your Facebook page. As a consequence, you need to asap your social media publishing by:


 


1. Sharing your posts multiple times.


2. Reshaping evergreen content forever.


3. Repurposing content.


 


Here's how.

David Stapleton's curator insight, February 15, 2018 12:42 AM
Wish you didn't have to keep creating new content? Discover how to get more value out of your social media content.
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How to create a social editorial calendar in 4 simple steps

How to create a social editorial calendar in 4 simple steps | Social media publishing and curation | Scoop.it
Social media content calendars can help your save time and maximize your marketing efforts. Here's a simple, 4-step process to create your own social media calendar.
Guillaume Decugis's insight:

Being consistent is often the key driver of success in many activities and it's definitely true with content. 

 

Michael Patterson of Sprout Social articulates nicely why and how creating an editorial calendar is a must-have to reach that consistency. 

 

But he also points out another thing: content is just one of the activities that social media marketers have to run. Listening, engaging customers are probably even as important. The consequence is they need to be very efficient with the content part so they can make it fit in their busy schedules. 

 

So here are some additional tips for them:

 

1. Automate content discovery with curation tools.

 

2. Don't use spreadsheets for your editorial calendar. Use a smart calendar system that not only schedules your content automatically based on your objectives but also keep this calendar updated in real time. 

 

3. Don't work in silos. Make sure your blog, video channels, ebook and any other content channels are integrated in the same calendar as your social channels. 

 

4. Leverage the distribution reach of your team by integrating them in your social media distribution plans. Here are 3 easy ways to make that work.

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How to maximize your content reach in a few minutes every week

How to maximize your content reach in a few minutes every week | Social media publishing and curation | Scoop.it
Creating impactful content is good but it's not enough. Learn how to maximize your content reach & leverage your organic distribution to its full potential.
Guillaume Decugis's insight:

50% of blog articles get less than 8 shares - aka nothing. And yet, only 34% of marketers re-share their content multiple times to give it the best organic promotion they can. 

 

Why?

 

Because managing a backlog of content to re-share can be more complex than it sounds. And it's also easy to overdo it and provoke follower fatigue. 

 

Well? Not anymore.

 

Here's how to fix that once and for all in a few minutes every day.

 

And also identify evergreen content to re-promote long after it's been published to extend its lifetime and increase engagement, traffic and leads. 

Nicholas Bodell's curator insight, March 17, 2016 4:55 AM

50% of blog articles get less than 8 shares - aka nothing. And yet, only 34% of marketers re-share their content multiple times to give it the best organic promotion they can. 

 

Why?

 

Because managing a backlog of content to re-share can be more complex than it sounds. And it's also easy to overdo it and provoke follower fatigue. 

 

Well? Not anymore.

 

Here's how to fix that once and for all in a few minutes every day.

 

And also identify evergreen content to re-promote long after it's been published to extend its lifetime and increase engagement, traffic and leads. 

Dominique Mas's curator insight, March 25, 2016 4:37 AM

50% of blog articles get less than 8 shares - aka nothing. And yet, only 34% of marketers re-share their content multiple times to give it the best organic promotion they can. 

 

Why?

 

Because managing a backlog of content to re-share can be more complex than it sounds. And it's also easy to overdo it and provoke follower fatigue. 

 

Well? Not anymore.

 

Here's how to fix that once and for all in a few minutes every day.

 

And also identify evergreen content to re-promote long after it's been published to extend its lifetime and increase engagement, traffic and leads. 

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8 Ideas for Generating More Qualified B2B Leads on LinkedIn

8 Ideas for Generating More Qualified B2B Leads on LinkedIn | Social media publishing and curation | Scoop.it
According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent — that’s 277 percent better than Twitter or Facebook. On top of that, more than 80 p…
Guillaume Decugis's insight:

Great list of concrete tips... which all starts with content. And if you're struggling with #3 on how to leverage SlideShare, here's how we did it.


The part on LinkedIn group is more of a puzzle for me: I participate in several but haven't really found a lot of value. Or maybe I just can't measure it for now? 

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23 Extraordinary Facebook Advertising Facts

23 Extraordinary Facebook Advertising Facts | Social media publishing and curation | Scoop.it
Facebook is one of the big movers in paid advertising, but overall the pie is getting bigger as the move from traditional advertising to digital accelerates. According to emarketer By 2017, when US digital display ad expenditure will reach $37.36 billion, Facebook and Twitter together will account for 33.7% of the market, up from 30.2% this year.
Guillaume Decugis's insight:

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 


The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

Katerina S's curator insight, August 2, 2015 6:20 AM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

robosheauk's curator insight, August 3, 2015 1:24 PM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 


The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

Penelope's curator insight, August 4, 2015 10:31 PM

 

Here's what I like about Facebook advertising for our books: you can get so super targeted that you can narrow down your target audience to the point of talking to Suzie Q in Mobile, Alabama with one child in her living room. You definitely get more bang for your buck that way.

 

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

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What a Perfect Facebook Post Looks Like [Infographic]

What a Perfect Facebook Post Looks Like [Infographic] | Social media publishing and curation | Scoop.it
Curious to find out what elements make for a perfect Facebook status update? Here are the latest research findings on how to craft an engaging post.
Guillaume Decugis's insight:

Even if the #1 is kind of obvious, a good checklist to use when publishing to Facebook.


#5 and #6 are surprising to me though... I'd recommend doing some tests as this might vary a lot depending on your target audience. 


Did you find publishing after hours and on weekends to be effective?

Katerina S's curator insight, August 2, 2015 6:24 AM

Even if the #1 is kind of obvious, a good checklist to use when publishing to Facebook.

 

#5 and #6 are surprising to me though... I'd recommend doing some tests as this might vary a lot depending on your target audience. 

 

Did you find publishing after hours and on weekends to be effective?

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Short of inspiration? 74 post headline templates that are proven to work

Short of inspiration? 74 post headline templates that are proven to work | Social media publishing and curation | Scoop.it

Your headline is the first — and maybe last — impression you make on your audience.

Guillaume Decugis's insight:

Great resource by Pam Dyer and yes headlines are important - particularly for content curators who should think about giving new headlines to the content they curate to contextualize it to their audience. 


This context can and should be added through added insights but very often, content curation (and good content sharing in general) is indeed more about making readers understand what's in it for them than anything else. 



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Better than the ultimate list of social media tools: RazorSocial new directory

Better than the ultimate list of social media tools: RazorSocial new directory | Social media publishing and curation | Scoop.it

Not sure what tool to use? Ask Razorsocial social and search our social media tool directory.

Guillaume Decugis's insight:

If you feel overwhelmed by the constant influx of new tools to optimize social media, rejoice: IanCleary's RazorSocial just launched in beta a great directory of social media tools. 


So rather than relying on "ultimate", "definitive" or "very best" lists of such tools that the Internet will never cease to produce, you can rely on Ian's laser sharp eye (and his great community) to spot all the new trends and fancy tools. 


Check out Scoop.it entry on it and share the love by tweeting it! 

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Social Media Tips to grow your Content Marketing

Social Media Tips to grow your Content Marketing | Social media publishing and curation | Scoop.it

As Social media is the most important marketing channel right now, for several brands content marketing has extensively replaced advertising as the most prominent tool to make an impact on new and old followers and customers. However, still many small businesses and individuals struggle to fit social media into their content marketing policy. In-order to enhance the reach of your content, social media enables you to control existing networks; moreover it furnishes a testing ground for broad marketing campaigns, and a lot more. 

Ally Greer's insight:

Although these ideas are far from new, they're still three important tips for anyone getting started (or not getting started) on social media.


I'm a firm advocate of #2 - reusing and resharing content. For SMBs who don't have time or resources to create an entire suite of content that will fill up social media channels for days, weeks, or even months, resharing the same content in different contexts is the way to go.


Each morning, I fill up my Scoop.it Smart Scheduler with the top content from our blog over the last month, as these are the pieces that clearly resonated with our audience and could potentially be useful to some new eyes if shared again. It's the best way to ensure that our brand's social media channels are full and also that our content is given a new life every so often.

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Facebook Save Feature: How to Use for Content Curation

Facebook Save Feature: How to Use for Content Curation | Social media publishing and curation | Scoop.it
Facebook Save Feature: How to Use for Content Curation image Save 5. Here is an example of a post from Social Media Examiner. As you can see, the article has a lot of interaction and most noticeably they have lots of ...
Ally Greer's insight:

Are you using the FB save feature?

Write Here Services's curator insight, January 29, 2015 8:23 AM

Facebook has a lot of features that can help you with your business. One of these is the "Save" tool as written in this article. To learn more on how Facebook and other social media platforms can help to grow your business, visit https://www.facebook.com/writehereservices today!

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10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | Social media publishing and curation | Scoop.it
Is your Facebook engagement dropping?Need some inspiration to pump up your Facebook marketing?

Via Jeff Domansky
Jeff Domansky's curator insight, December 28, 2014 8:23 PM

Useful lessons from companies who are having success on Facebook despite recent changes to algorithms.

Autopilot Your Business's curator insight, December 29, 2014 7:51 AM

Great real world insights and case studies

Christian Michael's curator insight, January 10, 2015 9:48 AM

Facebook still have the highest form of traffic because it's the highest traffic source from all the social media on the internet.

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Instagram Business Accounts: Why They Matter for Brands & Influencers

Instagram Business Accounts: Why They Matter for Brands & Influencers | Social media publishing and curation | Scoop.it
It’s free, it’s easy, you get more analytics, and Instagram is also pushing for it. As an influencer, switching to a business account is a no-brainer. Since the Instagram API change, brands also prefer working with influencers with business accounts. Here’s why Instagram influencers should switch to a business account.
Guillaume Decugis's insight:

If you're an influencer and you haven't upgraded your Instagram account to a business account, you're missing out.

 

Here's why.

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Are you pre promoting your content before you publish?

When you are creating blog or video content you need to consider what are your promotion tactics before you publish the post or video. You can star
Guillaume Decugis's insight:

3 very concrete and actionable recommendations to get better promotion of your content. All organic and relatively easy to implement. 

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How much more traffic can you expect from re-sharing your old evergreen content?

How much more traffic can you expect from re-sharing your old evergreen content? | Social media publishing and curation | Scoop.it
Find out how to get your content to generate 2-3x more results by using organic content amplification. 
Guillaume Decugis's insight:

We wanted to find out and used the analytics of our own Scoop.it Content Director to find out. 

 

The results? 2-3x. 

 

Pretty nice low-hanging fruit, right? 

 

Well, not that simple if you don't have the right tools. Here's why.

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Rescooped by Guillaume Decugis from Marketing: Digital, CPG, B2B
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How to Use Your Social Media Team for More Than Just Marketing

How to Use Your Social Media Team for More Than Just Marketing | Social media publishing and curation | Scoop.it
Are you fully leveraging the power of your social team? Have you considered using social for more than just marketing? Your social team can do more than manage your online community.
Via Gina Tucker
Guillaume Decugis's insight:

The ways to leverage social media for business seem neverending. To the point where it's easy to lose the big picture. 

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How to get more engagement on Facebook: a data-driven answer from 1bn posts

BuzzSumo analyzed over 1bn posts from 30m brand pages. These slides summarise the key findings and insights for content marketing and social media marketers.

Guillaume Decugis's insight:

When you look at the data rather than follow opinions, there are always great things to learn. And also some counter-intuitive surprises. Who would have thought hashtags reduce engagement on Facebook for instance?


These slides give a great summary of the key learnings Neil Patel and Buzzsumo put together.


I highly encourage you to read them but there's also an important point to keep in mind: engagement should not be your end goal. As my friend Mark Schaefer once put it, social media engagement is not a strategy. To have a positive impact on your business, your content and social media efforts should ultimately aim at driving conversions, leads and customers - not just likes. And here as well, the data shows high engagement posts are not necessarily the most performing ones. A lol cat will generate likes but does it educate your potential customers toward realizing they need your product?

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Here's the huge risk you're taking if you put all your eggs in your Facebook basket

Yesterday a strange thing happened; the popular site SocialMediaExaminer.com lost their Facebook page. Why? No one seems to know why the page went down; and ...
Guillaume Decugis's insight:

Don Purdum makes an excellent point in this video, reacting to the fact ScoialMediaExaminer, an awesome online publication with great valuable content, lost their Facebook page for a while. 

 

You can't put all your content eggs in the same basket, ie a Facebook page you don't own.

 

We started to make this point a while ago and advocated using a content hub to host even your social media content. If you don't believe a blog or a website is needed, this video and the SocialMediaExaminer scary hickup should convince you. This is where you should host your content. 

 

But even if you do already, think about all your social posts such as your images or your witty tweets and commentary such as the one I'm making right now: they also deserve a long lasting life, be archived and help your SEO.

 

If you're thinking about building your content hub, here's a great ebook by Barry Feldman on that topic.

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Is your Social Media Marketing Strategy Working?

Is your Social Media Marketing Strategy Working? | Social media publishing and curation | Scoop.it
A step-by-step process on how to validate your social media marketing strategy
Guillaume Decugis's insight:

Ian Cleary from RazorSocial outlines a few simple steps to audit your social media marketing in a few simple questions and assess whether it's time to change something or not. 


The most important question is probably #2: are you attracting an audience that converts? 


I remember we had this debate with @Ally Greer in the early days of our community management: we realized that posting pictures of cats or inspiring quotes from famous people would get us a lot of likes on Facebook. But what good did it bring to us as a business? Not much... 


Now a lot of businesses don't even stand a chance at converting social media traffic because they're mostly just sharing links and not directing traffic to their own websites. While they direct traffic to their websites when they share their own blog posts, they fail to do so with the content they curate. The first step to consider to convert social media traffic is to create a hub for your social media content and your created content: your blog is probably the perfect candidate for that (if you're wondering how to do that, check our guide to adding curated content to your blog).

Katerina S's curator insight, August 2, 2015 6:21 AM

Ian Cleary from RazorSocial outlines a few simple steps to audit your social media marketing in a few simple questions and assess whether it's time to change something or not. 

 

The most important question is probably #2: are you attracting an audience that converts? 

 

I remember we had this debate with @Ally Greer in the early days of our community management: we realized that posting pictures of cats or inspiring quotes from famous people would get us a lot of likes on Facebook. But what good did it bring to us as a business? Not much... 

 

Now a lot of businesses don't even stand a chance at converting social media traffic because they're mostly just sharing links and not directing traffic to their own websites. While they direct traffic to their websites when they share their own blog posts, they fail to do so with the content they curate. The first step to consider to convert social media traffic is to create a hub for your social media content and your created content: your blog is probably the perfect candidate for that (if you're wondering how to do that, check our guide to adding curated content to your blog).

Scooped by Guillaume Decugis
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The World's Friendliest Social Media Influencers

The World's Friendliest Social Media Influencers | Social media publishing and curation | Scoop.it
The world's friendliest influential social media experts that we looked at had conversations with thousands of people. Some had more than 1,900 discussions.
Guillaume Decugis's insight:

We've all seen rankings like these but Twtrland had an interesting approach: they ranked influencers based on how many conversations they had on social media. Forget the broadcasters who play hard-to-get and never reply: these are the nice guys you can talk to. 

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Rescooped by Guillaume Decugis from Public Relations & Social Marketing Insight
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8 Ways to Integrate Social Media and Blogging according to Guy Kawasaki

8 Ways to Integrate Social Media and Blogging according to Guy Kawasaki | Social media publishing and curation | Scoop.it

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.


Via Jeff Domansky
Guillaume Decugis's insight:

Last year, one of our most successful blog post was titled: "Social Media Publishing Is Dead (as we know it)". Its premise was that because of declining organic reach for brands and pages on Facebook (that the company was open about and that in fact is impacting all other social networks), social media could no longer be considered as a standalone publishing activity. 


What do we mean by that?


Historically, many brands and companies have considered their Facebook, LinkedIn or Google+ pages as some form of web pages they could maintain by publishing content to it and generate engagement, independently of their main website. Community Managers who were independent from Content Strategists were managing these pages with different objectives than the ones being defined for the company's Content Strategy.


This doesn't work any more as many now agree, including Guy Kawasaki, the well known evangelist and author of the Art of Social Media.


Blogging (which is one of the main pillars of a successful content strategy) should be integrated with social media to form the company's content hub. The blog posts should of course be distributed on social channels and content curated by community managers or social media marketers to be published on the social channels should be hosted on the blog where they can generate engagement and conversions for the company from a web property it controls.


To do that, the basic ideas and principles are described here but Guy Kawasaki also gives 8 more interesting tips to optimize that integration in this post

Sharon Berman's curator insight, June 4, 2015 5:50 PM

Some really interesting ideas, here.  I am now thinking about how to integrate some of the practices here into learning and teaching practices.  IF you have any ideas about how this can be done, please share.....

bernieshoot's curator insight, June 5, 2015 6:54 AM

#Media #Art 

Pamela Perry King's curator insight, June 5, 2015 9:35 AM

Every hero has a story! What's yours?

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Is Brand Engagement Over on Facebook?

Is Brand Engagement Over on Facebook? | Social media publishing and curation | Scoop.it

The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts”

Guillaume Decugis's insight:

The decline of organic reach on Facebook is continuing as I observed last year calling social media publishing dead (as we knew it). In this post, @Janet Fouts describes how it's going to be even worse in 2015.


As I explained back then, the solution resides on using social networks not as your real estate but as distribution channels for content placed in a hub you control. As CMI's Joe Pulizzi also puts it: "don't build your content marketing on rented land". Even if social media is your most important activity (as a community manager for instance), if you're just sharing links, you're missing out: you should use a content hub. This can be a blog, a mini content site (such as a Scoop.it page) or something else but this needs to be a pace where you can convert your readers to either subscribe, learn about your product or engage with you directly. 



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22 More Ideas for Content to Share on Social Media

22 More Ideas for Content to Share on Social Media | Social media publishing and curation | Scoop.it
Stop posting links to your or third-party content. Learn to use social media like a pro. No more wondering what content to share on social media.
Ally Greer's insight:

Feeling lost when trying to keep your social media profiles up to date? There are some great tips in this list!

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How To Use Facebook Ads to Promote Your Blog Content

How To Use Facebook Ads to Promote Your Blog Content | Social media publishing and curation | Scoop.it
Could you use more traffic to your blog? Have you considered Facebook ads? To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content.
Ally Greer's insight:

As a content marketer, I've always viewed Facebook advertising as a way to promote the content on my blog and website. After all, my main goal is to drive people to my site and encourage conversions. 


Instead of thinking of Facebook ads as a whole additional platform to manage, try thinking about it briefly as an additional way to promote content. As this post points out, the magic happens when readers are brought back to your site where your lead generation forms are in full force.

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