In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact. Before you jump into the tactical details of your plan, you should take time for some preparatory research. In previous posts, I shared my tips for conducting a social media audit and advice on getting to know your audience better. In this post, I will share with you a 5-point plan to help you choose which social media channel is right for your campaign.