This week I attended EWMA 2016 the European Wound Management Associations's conference to speak on the rights of patients with chronic conditions. It took place in the beautiful city of Bremen, Germany. I managed to steal some time away from the meeting to see some of the stunning architecture of this medieval city. I took some photographs and posted them to Facebook where they gathered lots of likes and comments. It reminded me once again how much photos and images drive high engagement on Facebook. If I look at my top ranked content on my Facebook business page and measure the virality index using the Facebook “Insights” tool, the best performing are all images or photos.
Via Marie Ennis-O'Connor, Giuseppe Fattori