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Creating A Social Media
Strategy
M a r i e E n n i s - O ' C o n n o r
S o c i a l M e d i a S t r a t e g i s t
A U D I T
01
Google Yourself
Perform A SWOT Analysis
Audit existing social media
Perform competitor analysis
G O A L S
02
SET "SMART" Goals
Goals drive strategy
Write down your goals
Tie To Key Performance Indicators
revisit them often
D E F I N E A U D I E N C E
03
Who are you trying to reach?
Where are they online?
What are their interests?
Who influences them?
do they use a Computer, smartphone
and/or tablet?
C H O O S E C H A N N E L S
04
Match to tARGET demographics
Align with goals
Choose a variety of platforms
Create a consistent, branded
presence
C R E A T E C O N T E N T
05
Consistent with brand message
Create value and relevance
Build trust and authority
Different for each channel
Mix it up to keep it fresh
M E A S U R E
06
Find your key metrics
iMPRESIONS, eNGAGEMENT, fOLLOWERS
tIE mETRICS TO GOALS
mEASURE HOW THEY CHANGE OVER TIME
y Una Whitfield
The Most Creative Print Ads of the Year
U&Iwww.unaandidris.com
Social Media Strategy
WANT TO KNOW MORE
ABOUT CREATING A SOCIAL
MEDIA STRATEGY FOR YOUR
BUSINESS?
y Una Whitfield
The Most Creative Print Ads of the Year
U&Iwww.unaandidris.com
Connect With Me
@JBBC

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Six Steps To A Simple Social Media Strategy

  • 1. Creating A Social Media Strategy M a r i e E n n i s - O ' C o n n o r S o c i a l M e d i a S t r a t e g i s t
  • 2. A U D I T 01 Google Yourself Perform A SWOT Analysis Audit existing social media Perform competitor analysis
  • 3. G O A L S 02 SET "SMART" Goals Goals drive strategy Write down your goals Tie To Key Performance Indicators revisit them often
  • 4. D E F I N E A U D I E N C E 03 Who are you trying to reach? Where are they online? What are their interests? Who influences them? do they use a Computer, smartphone and/or tablet?
  • 5. C H O O S E C H A N N E L S 04 Match to tARGET demographics Align with goals Choose a variety of platforms Create a consistent, branded presence
  • 6. C R E A T E C O N T E N T 05 Consistent with brand message Create value and relevance Build trust and authority Different for each channel Mix it up to keep it fresh
  • 7. M E A S U R E 06 Find your key metrics iMPRESIONS, eNGAGEMENT, fOLLOWERS tIE mETRICS TO GOALS mEASURE HOW THEY CHANGE OVER TIME
  • 8. y Una Whitfield The Most Creative Print Ads of the Year U&Iwww.unaandidris.com Social Media Strategy
  • 9. WANT TO KNOW MORE ABOUT CREATING A SOCIAL MEDIA STRATEGY FOR YOUR BUSINESS? y Una Whitfield The Most Creative Print Ads of the Year U&Iwww.unaandidris.com Connect With Me @JBBC