1. Creating A Social Media
Strategy
M a r i e E n n i s - O ' C o n n o r
S o c i a l M e d i a S t r a t e g i s t
2. A U D I T
01
Google Yourself
Perform A SWOT Analysis
Audit existing social media
Perform competitor analysis
3. G O A L S
02
SET "SMART" Goals
Goals drive strategy
Write down your goals
Tie To Key Performance Indicators
revisit them often
4. D E F I N E A U D I E N C E
03
Who are you trying to reach?
Where are they online?
What are their interests?
Who influences them?
do they use a Computer, smartphone
and/or tablet?
5. C H O O S E C H A N N E L S
04
Match to tARGET demographics
Align with goals
Choose a variety of platforms
Create a consistent, branded
presence
6. C R E A T E C O N T E N T
05
Consistent with brand message
Create value and relevance
Build trust and authority
Different for each channel
Mix it up to keep it fresh
7. M E A S U R E
06
Find your key metrics
iMPRESIONS, eNGAGEMENT, fOLLOWERS
tIE mETRICS TO GOALS
mEASURE HOW THEY CHANGE OVER TIME
8. y Una Whitfield
The Most Creative Print Ads of the Year
U&Iwww.unaandidris.com
Social Media Strategy
9. WANT TO KNOW MORE
ABOUT CREATING A SOCIAL
MEDIA STRATEGY FOR YOUR
BUSINESS?
y Una Whitfield
The Most Creative Print Ads of the Year
U&Iwww.unaandidris.com
Connect With Me
@JBBC