"In the last three decades, we’ve seen a massive change in marketing. It used to be that “one size fits all” television advertisements sent to the entire country at a time were very expensive. In contrast, today, we can spend much less money on a simple Google, Facebook, or Twitter ad that only appears on the screen of people who are likely to want to purchase the product or service. Once a pipe dream, this “one-to-one” advertising model is now standard practice worldwide....
However, this revolution in data and AI technology has not been, by and large, applied to the most impactful problems of our time, including Covid-19 and climate change. We see guidelines issues by federal and state authorities that have the same “one size fits all” character, reminiscent of television ads of the 1970s. Data about Covid-19 and climate is presented in summary statistics characterizing entire states or counties, and is often averaged out over long time periods, thereby losing its power."
The six-foot rule is a dangerous oversimplification