"...It's a new world, and the gun industry just hasn't figured it out yet. This business, by and large, still plays by the old rules: give a hand-picked media presence a hand-picked gun in a controlled environment, and don't let any others have a chance to try it before articles get published and guns get shipped. In this case, the old ways failed; crowdsourcing has won...."
This article applies in almost every entrepreneurial endeavor now, but PARTICULARLY SO, and in the most-parallel of industries that is Airsoft, circa 2014. Read this and understand it. It is a new world, on the web and in the hands...and opinions...of your customers.