With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right?
The secret sauce? “We think it’s the alchemy of bringing together data and human judgment in a smart way.” - Eli Pariser, Upworthy CEO
Humans...who knew :). Marty