The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers.
... Let’s think back to the movie Minority Report, which was filmed in 2002 but set in 2054. In a famous scene, Tom Cruise’s character walks into a Gap store. He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”
This movie predicted that, 50 years from now, personalized, 1:1 marketing would be the status quo. Director Steven Spielberg must have had a crystal ball – except that his timing was off. This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools)....
Via
Jeff Domansky
Type: Versus
Pros: Easy to understand and read
cons: The colors clash with one another to the point at which it's hard to look at, the colors also look dull and washed out
Pro: Good idea for useful bait. The headline really grabs a readers attention.
Con: The colors chosen for the font and details of the infograph clash a little with the picture of the players.