...Both marketers and their agencies are fighting to keep up with the trends, and a new crop of startups and platforms have sprung up to meet demands. Social media platforms, in particular, have become key players in the advertising mix. Take Twitter, for example. In Q2, the platform's advertising revenue was $277 million, up 129% year-over-year, and we've seen 44% of advertisers increase their Twitter spend over the past 6 months.And it doesn't stop there. Pinterest recently announced that it will soon offer conversion tracking and audience targeting to its advertisers, which will allow them to see the impact of their Promoted Pins.In the following infographic, we explore the advertising landscape today and outline projections for its future....
Via Jeff Domansky
Interesting look at what happens when marketing meets social media...