John Jantsch provides us with five ways you can use content to forge strong referral relationships ...
Scooped by
Guillaume Decugis
onto Content curation trends |
Content can create great relationships: we meet - at least virtually - a lot of people through the content they write, curate or publish. But content can also be the best way to build on existing relationships in valuable ways that are described in this post.
One of the 5 ways John Jantsch describes here is content curation and I wanted to elaborate on this.
A model for involving existing relationships and partners in your content strategy is to offer them to join in your content curation efforts. By curating content as a group of partners, you not only spread the workload but also bring additional visibility and networks to your content, therefore amplifying your impact. This model for collaborative content curation has already been used by some on Scoop.it leveraging the suggestions of the free version or the team feature of the Business and Enterprise versions which offer group content curation.
Of course the first application of this is within companies where many companies curate as a team. But moving forward, collaborative content curation is an important concept that will spread beyond the boundaries of an organization to become even more powerful as a way to involve all kinds of advocates and partners.
Great list!