Hotel and accommodation trends
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Mainstreaming of Airbnb, As Seen Through Descriptions in New York Times Stories

Mainstreaming of Airbnb, As Seen Through Descriptions in New York Times Stories | Hotel and accommodation trends | Scoop.it
New York Times is a good barometer of mainstream zeitgeist beyond the bubble of tech startup world, and Airbnb has crossed the threshold of being a consumer brand known around the world in a relatively short time. This NYT “timeline” shows how, in its own arcane way.
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Hotel and accommodation trends
News, concepts and innovations from the hospitality and accommodation market. Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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Research Scraped 20,000 Google Hotel Listings: Our Findings

Research Scraped 20,000 Google Hotel Listings: Our Findings | Hotel and accommodation trends | Scoop.it
Booking Holdings and Expedia Group dominate Google’s sponsored results in every region, with Booking.com bidding the most out of any OTA
Booking.com is the dominating presence across Google’s sponsored results, paying to appear most often in every region. Of the top five most visible booking options in every region, Booking and Expedia through their sub-brands (such as Booking’s Priceline.com and Agoda.com and Expedia’s Hotels.com) have outbid any local players. 
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Hospitality workers and addiction – statistics, recovery and treatment options

Hospitality workers and addiction – statistics, recovery and treatment options | Hotel and accommodation trends | Scoop.it
The hospitality industry, renowned for its vibrant and fast-paced environment, presents unique challenges that significantly impact the well-being of its workforce. Workers often endure long hours, high levels of stress, and, in many cases, unrestricted access to alcohol, which collectively contribute to a higher susceptibility to substance abuse. 

The demanding nature of hospitality jobs, coupled with the pressure to provide exceptional customer service, can lead to unhealthy coping mechanisms, including the use of drugs or alcohol. This industry’s culture, which sometimes normalizes or even encourages substance use, further exacerbates the problem, making it a widespread concern among hospitality workers.
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Apparts-hôtels, la tendance qui monte en Suisse - Le Temps

Apparts-hôtels, la tendance qui monte en Suisse - Le Temps | Hotel and accommodation trends | Scoop.it
Ces logements qui combinent les avantages d’un appartement privé avec les services d’un hôtel ont gagné en popularité dans de nombreux pays. Décryptage
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Webinar: Sustainability - The Market Opportunity for Hospitality

Access our free webinar, in cooperation with BVA BDRC and PACE Dimensions, to discover answers to some of the biggest branding, consumer demand and behaviour change questions, including:

- What are the biggest markets and customer segments for sustainable travel?
- What aspects of sustainability are customers willing to pay a premium for?
- How do customers perceive your brand and its competitors?
- How can you build confidence and trust with your customers?
- How can you effectively influence customer choice and behaviour?
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Booking.com Ends 'Possibly Misleading' Sustainability Program

Booking.com Ends 'Possibly Misleading' Sustainability Program | Hotel and accommodation trends | Scoop.it
Booking.com initiated a program in 2021 to highlight properties that were standouts in their sustainability practices – on Monday, it began removing its badges from listings in response to regulators in the Netherlands.

Booking’s program was called “Travel Sustainable” and designated properties with scores between 1 and 3+ as well as green leaves badges. On March 25, the Netherlands Authority for Consumers and Markets said the program “was a possibly misleading sustainability claim.” Booking.com is headquartered in Amsterdam.

“It implies that traveling and staying at one of the program-affiliated accommodations are sustainable, even though this is incorrect,” the regulator found. “The use of the green leaf reinforces this implication.”
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Deloitte's hospitality guest of the future

The hospitality industry is constantly trying to keep up with ever changing consumer demands. Some of the key factors driving the change include generational shifts, technology developments, increased ESG compliance requirements, more demand for personalized experiences and finally the blurring of lines between business and leisure travel.
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McKinsey's take on luxury hospitality customer

A culture of excellence is the differentiating factor in the luxury hospitality industry. Leadership that can create a healthy, supportive atmosphere for staff - instilling a devotion to great service while providing staff with the tools, skills, and freedom to make customers feel special - excel at building a best-in-class customer experience, according to McKinsey.
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Airbnb Closes In on 1.5 Million Verified Listings to Build Trust

Airbnb Closes In on 1.5 Million Verified Listings to Build Trust | Hotel and accommodation trends | Scoop.it
More than 4 years after Airbnb pledged to verify its listings, Airbnb said nearly 1.5 million listings will be verified "later this month."
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Hotelgruppe Accor vermeldet Gewinn und Wachstum

Hotelgruppe Accor vermeldet Gewinn und Wachstum | Hotel and accommodation trends | Scoop.it
Im vergangenen Geschäftsjahr erwirtschaftete die Hotelgruppe Accor einen Umsatz von rund 5 Milliarden Euro, was einen Anstieg von 20 Prozent gegenüber dem Vorjahr bedeutet. Das konsolidierte EBITDA übertraf erstmals die Milliardenmarke.
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Martin Nydegger von Schweiz Tourismus zu Tourismusjahr 2023: «An der Basis wurde grandiose Arbeit geleistet»

Martin Nydegger von Schweiz Tourismus zu Tourismusjahr 2023: «An der Basis wurde grandiose Arbeit geleistet» | Hotel and accommodation trends | Scoop.it
Mit knapp 42 Millionen Hotello­gier­nächten arbeitete der Schweizer Tourismus 2023 so erfolgreich wie noch nie. Schweiz-Tourismus-Direktor Martin Nydegger ordnet ein.
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Rethinking Sustainability: Eine Bewertung des Potenzials der regenerativen Gastfreundschaft in der Schweizer Hotellerie

Rethinking Sustainability: Eine Bewertung des Potenzials der regenerativen Gastfreundschaft in der Schweizer Hotellerie | Hotel and accommodation trends | Scoop.it
Im Rahmen ihres Bachelorstudiums in Tourismus hat Carmen Rosat, Studentin an der HES-SO Valais/Wallis, das Konzept der Regeneration in der Schweizer Hotellerie untersucht. Zu diesem Zweck wurden sechs halbstrukturierte Interviews mit Schweizer Hoteliers aus unterschiedlichen Bereichen (Hotelkategorie, geografische Region, Nachhaltigkeitszertifizierungen/-labels) durchgeführt. Diesen Interviews folgte eine vergleichende Analyse von regenerativen Hotels weltweit, die sich selbst als solche bezeichnen. Die Analyse der Transkripte und die Ergebnisse der vergleichenden Analyse ermöglichen die Beantwortung der Forschungsfrage, die dieses Projekt geleitet hat: Wie gehen Schweizer Hoteliers mit der Idee der regenerativen Gastfreundschaft und ihrem Potenzial um?
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Vers une hospitalité régénérative ? Résultats d’un sondage auprès des hôtels suisses

Vers une hospitalité régénérative ? Résultats d’un sondage auprès des hôtels suisses | Hotel and accommodation trends | Scoop.it
Les hôtels souhaitent se montrer responsables en participant à la création d’un monde meilleur. Pour ce faire, ils sont nombreux à réduire leur consommation des ressources, de façon à tendre vers un équilibre, qualifié de «climatiquement neutre». Cette ambition à la neutralité pour mettre en balance les externalités positives et négatives a vécu. Si elle reste louable et souhaitable, cette ambition a pris en maturité pour évoluer vers une conception plus radicale de la «bénéficence». Dans le paradigme de régénération, il est non seulement souhaitable d’éviter toute perte de valeur ou de qualité, mais il est aussi dans la visée d’ajouter à l’existant dans ce qu’il a d’infiniment précieux, tout en restant dans une logique de sobriété de la consommation.
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Short-Term Rental Industry Landscape by AJL Atelier

Short-Term Rental Industry Landscape by AJL Atelier | Hotel and accommodation trends | Scoop.it
The short-term rental management is at its best with the perfect combination of hospitality, technology service provider and investors. Mapping it out began as an initiative to visualize a fragmented, yet rapidly evolving and growing industry. Resulting in the largest ever published and most definitive short-term rental industry landscape, we have mapped 450+ of the most important companies in the industry.

Next to listing the top property management companies, we mapped leading technology and service providers. 

We publish our STR Landscape annually to provide industry leaders with up-to-date technology providers that support all corners of the diverse STR market.
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Hotels need to think local •

The 2023 American Express Global Travel Trends Report found that 79% of Gen-Z and millennial respondents want to experience local life while traveling, and 86% want to support local businesses. Despite this strong demand, only a few hotels have fully embraced neighborhood tourism.
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Six winning strategies to increase direct bookings

Six winning strategies to increase direct bookings | Hotel and accommodation trends | Scoop.it
In the competitive hospitality industry, securing direct bookings is vital for hotel success. Relying solely on third-party platforms can reduce profitability and control. 

But why is it important to develop winning strategies to increase direct bookings?

Direct bookings boost profits by cutting commission fees and allow hotels to build better guest relationships.
They enable personalized experiences, data collection, and targeted marketing efforts.
Direct bookings foster brand loyalty and give hotels control over pricing and policies.
Therefore, developing effective strategies to boost direct bookings is paramount for long-term success in the hospitality industry.
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aghz-Hotelkongress 2024: Schweizer Gipfeltreffen unter -Patronat

aghz-Hotelkongress 2024: Schweizer Gipfeltreffen unter -Patronat | Hotel and accommodation trends | Scoop.it
Moderator Rolf Westermann fragte dann den Publizisten Hans R. Amrein: „Ist die Schweiz tatsächlich so eine Insel der Glückseligen, wo alles gut ist?“
„Nein“, so Amrein, „die Schweiz hat in den letzten rund fünfzig Jahren markant an Innovationskraft verloren.“ Die Hoteliers hätten sich nach dem Ende des Zweiten Weltkrieges, vor allem in den 70er- und 80er-Jahren, zu lange auf ihren Lorbeeren ausgeruht und folglich nicht oder zu wenig in ihre Hotels investiert. Amrein sprach nicht von einzelnen Schweizer Hoteliers, die durchaus auch innovative und kreative Projekte umsetzten. „Es fehlen in der Schweiz die großen Hotelinnovationen mit internationaler Strahlkraft“, so Amrein. „Hotelinnovationen, die eben weltweit eine Rolle spielen – nicht nur im eigenen Land.“ Hans R. Amrein erwähnte als Beispiel das neuartige, innovative Hospitality-Konzept Stay KooooK der Schweizer SV Group.
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Putting a spotlight on sustainability in the Short Term Rental STR space | PhocusWire

Putting a spotlight on sustainability in the Short Term Rental STR space | PhocusWire | Hotel and accommodation trends | Scoop.it
This week’s move by Booking.com to drop its “Travel Sustainable” badge program for accommodations shines a spotlight on the need for clear, meaningful communication related to environmental practices in the travel industry.
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Booking.com is changing its sustainability program

The company is removing its Travel Sustainable filter and replaces it with the option to filter for properties with a third-party certification. This shift ensures consistency and clarity to help make it easier for travelers to make informed choices that are more sustainable, Booking.com says.

Key takeaways

While the Travel Sustainable branding and levels will no longer be displayed, your practices will still be visible to guests on your property page;

Initially, the Travel Sustainable levels were created to help educate and guide you on sustainability and the impact you can have. Now, the focus has shifted towards third-party certifications in terms of recognition of an accommodation's efforts towards operating more sustainably;

Incoming regulations are helping to set the framework for sustainability standards, bringing more clarity regarding sustainability communication and making it easier for travelers to make more informed choices.
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How the world’s best hotels deliver exceptional customer experience | McKinsey

Luxury hotels know that the secret to top-tier customer experience is a culture of excellence.
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For hotels, segmentation is key

A shift in consumer behaviors may lead some hoteliers to believe there are blurred lines within customer segmentation and that categories no longer serve a clear purpose. A group of hospitality experts, however, say that's not the case.

Key takeaways

The traditional breakdown is business and leisure, which is further broken down into transient, corporate negotiated, group, wholesale and other;
Hoteliers should still be able to identify the original impetus of what brought the guest to a property even if it feels blurred at times;
Not every guest spends the same either. Group travelers and those with corporate cards might have higher ancillary spend than a family staying for leisure.
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Schweizer Hotels starten erfolgreich ins neue Jahr

Schweizer Hotels starten erfolgreich ins neue Jahr | Hotel and accommodation trends | Scoop.it
Im Januar verzeichnet die Schweizer Hotellerie einen Anstieg der Übernachtungen um über 2 Prozent im Vergleich zum Vorjahresmonat. Vor allem die Logiernächte ausländischer Gäste legten zu.
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Record historique des nuitées hôtelières en Suisse en 2023

Record historique des nuitées hôtelières en Suisse en 2023 | Hotel and accommodation trends | Scoop.it
Avec un total de près de 42 millions de nuitées hôtelières, le tourisme suisse n’a jamais été aussi performant qu’en 2023. Un record soutenu notamment par les hôtes venus d'Amérique du Nord et d'Asie du Sud-Est.
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Schweiz: Beherbergung knackt historische Marke bei Hotel Übernachtungen

Schweiz: Beherbergung knackt historische Marke bei Hotel Übernachtungen | Hotel and accommodation trends | Scoop.it
Hotelle­rie­Suisse-Präsident Martin von Moos gibt anlässlich der Jahres­me­di­en­kon­fe­renz von Schweiz Tourismus Einblicke in das vergangene Jahr der Schweizer Beherber­gungs­branche. Mit insgesamt 41,76 Millionen Logier­nächten im 2023 wurde der bisherige Rekord von 40 Millionen gebrochen.
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Rethinking Sustainability: Une évaluation du potentiel de régénération dans l'industrie hôtelière suisse

Rethinking Sustainability: Une évaluation du potentiel de régénération dans l'industrie hôtelière suisse | Hotel and accommodation trends | Scoop.it
Dans le cadre de son Bachelor en tourisme, Carmen Rosat, étudiante à la HES-SO Valais Wallis, a étudié le concept de régénération appliqué à l'hôtellerie en Suisse. Pour ce faire, six entretiens semi-structurés ont été menés avec des hôteliers suisses issus de milieux relativement différents (catégorie d'hôtel, zone géographique, certifications/labels de durabilité). Ces entretiens ont été suivis d'une analyse comparative des hôtels régénératifs du monde entier qui se décrivent eux-mêmes comme tels. L'analyse des transcriptions et les résultats de l'analyse comparative permettent de répondre à la question de recherche qui a guidé ce projet : Comment les hôteliers suisses abordent-ils l'idée de l'hospitalité régénératrice et son potentiel ?
Tourobs's curator insight, February 22, 5:03 AM

Un travail de bachelor d'une étudiant en tourisme de la Hes-So Valais Wallis qui analyse la sensibilité au concept de régénération dans l'hôtellerie suisse. 

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Airbnb verweist auf Erfolge in Deutschland

Airbnb verweist auf Erfolge in Deutschland | Hotel and accommodation trends | Scoop.it
Die Unterkünfte-Plattform Airbnb will in den deutschen Nachbarländern Schweiz, Niederlande und Belgien wachsen. Die US-Firma verwies bei der Ankündigung der Pläne auch ausdrücklich auf jüngste Erfolge in Deutschland - obwohl man sich hier erst am Anfang sehe. Airbnb setze auch auf Künstliche Intelligenz, um das Nutzungserlebnis in der App komplett zu verändern, sagte Mitgründer und Chef Brian Chesky am Dienstag.

Der Umsatz von Airbnb stieg im vergangenen Quartal im Jahresvergleich um 17 Prozent auf 2,2 Milliarden Dollar (2,05 Mrd Euro). Auf der Plattform wurden Ende des Jahres mehr als 7,7 Millionen Wohnungen und Häuser für Übernachtungen angeboten - 18 Prozent mehr als ein Jahr zuvor. Das größte Wachstum habe es in der Region Asien-Pazifik und Lateinamerika gegeben. 
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