I can't tell you how many times we've met with early-stage companies, and they start by telling us their big vision. They say, 'This is what we're about and what we want to change.' But when we ask them what they actually do, they can’t tell us. If you can’t answer that question, don’t do anything else until you can. Nothing else matters.
Long but worth reading series of advice from Brooke Hammerling on how to handle PR as a startup founder.
She starts by a candid and fresh observation that most startups don't need any PR help when early stage and that a common mistake is to try to get coverage too soon when not ready either at the product or the messaging level.
So this is an interesting piece if you're wondering when and how PR can help and what you can do about it?