Enlaces citados en el libro "Estrategia de contenidos"

"Toda una vida, me estaría escribiendo... pero importa la forma, el dónde y el cómo" Eva Sanagustin (parafraseando a Machín)

Newsjacking is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.

Learn how to organize your content marketing efforts into a structured business process.

Sheet1

Content& channels
Content types, Channel, Content goals, Conversion funnel step( s), Format/ Length, Frequency, Tone, Desired action
Blog posts, Company blog, Generate leads, Awareness> Retention, 1200 words approx., 1/ week, warm, but professional, newsletter/ product signup
Ebooks

Free bonus: A full content marketing plan template is available at the end of this post. When I was hired to handle marketing at our startup, I was los

Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from

Move your Content Marketing plan forward, step-by-step

Bibliografía de informes y encuestas con datos sobre el uso del marketing de contenidos y de content curation | Content marketing trends an

An in-depth checklist for how to get a bigger budget (and what you should do once that happens).

With budgets for content marketing growing, here are five steps to set your content marketing bugget.

Find out how much content marketing costs, from creating a content marketing campaign, to strategy, research, content creation, optimization and distribution.

“Number of Personas X Number of Buying Stages X Number of Questions in Each Stage = Number of Questions You Need to Answer” - How much content do you need? Here’s a formula

It’s a mistake I see time and again... Businesses invest in content marketing without having a clue whether it’s effectiv

Follow this easy-to-understand framework to identify which metrics are most important to your content marketing goals. – Content Marketing Institute

A new study upends our assumptions about the value of blog posts, revealing that a post's lifespan is nearly 24 times what we thought.

Libro de 42 formatos a utilizar en el marketing de contenidos.