Once the IT department is capable of working with Big Data technologies and the business understands what Big Data can do for the organisation, an organisation enters level 3 of the Big Data maturity index. Business adoption will result in more in-depth analysis of structured and unstructured data available within the company, resulting in more insights and better decision-making.
Via Adrian Carr, Next Level
A nice Infograhic showing the five levels of Big Data maturity - from dipping the proverbial toe in to doing a cannonball off the high board...
Big Data is still a 'corrupted' (i.e. frequently misunderstood, unprecise or ill-defined) term.
The definition i like most, courtesy of Forrester Research is 'thinking Big about Data'...it is not about the size of your data but the holistic approach you take to leveraging data at all points in your business...