How the industry targets youth
In its efforts to manipulate young people, the tobacco industry has resorted to embellishing products to make them more appealing to specific demographics, particularly via packaging or branding. This has been especially evident in the recent explosion of interest in e-cigarettes and heated tobacco products. One of the most significant innovations by the industry involves its marketing strategies. Across sectors, advertising is increasingly moving online and the tobacco industry is no different – tobacco companies are turning more and more to social media influencers to market these dangerous products.