A European network for social marketing.
In a first meeting in Lugano in the summer of 2009, four social marketing experts met to discuss how best to enhance the emerging International Social Marketing Association in Europe, which represents a great opportunity for the discipline.
The protagonists: Francois Lagarde, consultant and trainer of Social Marketing and Communication; Christiane Lellig, consultant to Basler & Hofmann; Suzanne Suggs, University of Italian Switzerland; Giuseppe Fattori, Head of the National Social Marketing Coordination-Italy.