The "classic" growth formula for mobile is broken.
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Roman Temkin's curator insight,
March 16, 2016 1:07 PM
My friend Gilles Raymond, News Republic's founder, makes 5 unpolitical correct predictions on the future of tech - particularly tech devices. As the leader of one of the largest news app for mobile, tablets and smartwatches and someone who's been in the mobile device industry for ages, his views are always sharp and I like that he challenges the status quo.
As as far as tablets are concerned, I believe there's a usage niche that will keep them a small but alive market. Not as a computer replacement but as a gaming / entertainment device for the home (as Gilles observed: nobody seems to carry them around to the office anymore).
Filomena Gomes's curator insight,
July 17, 2014 11:43 PM
Excellent! J'adore les astuces et les conseils et les exemples concrets.
Ken Morrison's curator insight,
April 13, 2014 7:52 AM
Facebook is currently my biggest non-Apple app. If they are going to take away a major function, I sure hope that they dramatically decreases the apps file size. |
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As Andrew Chen points out "if you do something new, then you’ll see high response rates as people respond to the novel tactic, whether it’s a new kind of creative, a new acquisition channel, etc. Eventually though, as your tactics become industry-wide “best practices,” the response rates fall as your customers get used to the techniques." And that applies of course to Marketing.
To me, there are two solutions to that:
- capitalize on a growth cycle that doesn't depend on the App Store (viral or sticky model)
- leverage an existing distribution outside of the App Store (what big brands do).